Tata Sky has dropped the Standard Definition or SD Set-Top Box for new connections. With this, the operator now has four options for its customers – Tata Sky Binge+, Tata Sky HD, Tata Sky 4K, and Tata Sky+ HD. The new move comes after recently after Tata Sky HD set-top box received a charge cut in India.
The Tata Sky site is no longer display the SD set-top box in the entry of available set-top box models by the operator. Similarly, the dedicated webpage available for the Tata Sky SD set-top box is giving a 404 “page not found” error.
According to a report by the DTH-focussed site DreamDTH,a Tata Sky representative said, “Effective 5th February 2020 our SD box will not be sold as a DTH connection, customers can purchase HD connection which is available at Rs 1399”.
However, the report says the customers who taken an SD connection in recent times will get the Set-Top Box installed. Also, Tata Sky will continue providing support for SD Set-Top Box.
By stopping its SD set-top box, Tata Sky has the HD set-top box as the cheapest option for its new customers. This would help the operator encourage consumers to choose HD channels that ultimately enhance its revenue generation over time.
Unlike Tata Sky, players including Airtel Digital TV and Dish TV still have both SD and HD set-top box models on their collection. While Airtel is offering its SD set-top box at a value of Rs. 1,100, Dish TV has its DishNXT SD with one-month subscription at Rs. 1,490.